The Trendy Melbourne Gym With the Stars – Cremorne Club Goes Bankrupt
Once hailed as one of Melbourne’s most exclusive fitness destinations, the Cremorne Club has officially gone bankrupt, sending shockwaves through the city’s health and wellness scene. Known for its sleek interiors, high-end equipment, and celebrity clientele, the boutique gym in Cremorne had become a status symbol for Melbourne’s fitness-obsessed elite.
The gym first gained attention for attracting big-name members, from AFL players to local media personalities, and even a few visiting international stars. With premium memberships costing well above the average gym fee, Cremorne Club marketed itself as a lifestyle hub, offering not just workouts but also luxury amenities, curated events, and a sense of community for the city’s movers and shakers.
However, despite its star-studded reputation, insiders say the financial cracks began to show earlier this year. The rising costs of maintaining the high-end facility, combined with a shift in consumer behavior post-pandemic, reportedly left the gym struggling to keep up with expenses. Many former members noted that while the club’s exclusivity was appealing at first, cheaper and more flexible gym options across Melbourne ultimately proved more sustainable.
Administrators confirmed the gym’s closure last week, with outstanding debts to suppliers and landlords. Former members have expressed disappointment on social media, sharing nostalgic posts about the club’s unique atmosphere and its role as a social hub. Others, however, say the closure reflects a broader trend: luxury fitness businesses are finding it increasingly difficult to survive in a competitive, price-sensitive market.
For now, Cremorne Club’s downfall stands as a cautionary tale. Even in a city that loves its gyms and wellness culture, exclusivity and celebrity endorsements aren’t always enough to guarantee financial success.
